Neutrogena
Agency: DDB NY
SKINCARE SCIENCE, SIMPLIFIED
CAMPAIGN: FOR PEOPLE WITH SKIN
What’s better than reading skincare claims? Seeing them in action. So we developed kinetic type treatments to help bring our science to life.
ULTRA GENTLE REFRESH
SOCIAL CAMPAIGN
With a refreshed look and feel, we brought Neutrogena’s cleanser for all skin types back into the spotlight.
Concepted and executed Neutrogena’s new visual identity across all future print.
Makeup remover singles
CAMPAIGN: YOU NEVER KNOW HOW LIFE UNFOLDS
Showcased relatable use-case scenarios through Youtube pre-roll for Neutrogena’s new travel-size makeup remover wipes.
HYDRO BOOST SCIENCE
CAMPAIGN: NEVER RUN DRY
Tried not to fangirl too hard while directing Kerry Washington’s recording of my script.
Concepted and produced Neutrogena’s Instagram feed for the entire month of December.
12 DAYS OF GIFTING
Developed a festive, multi-post collage takeover of Neutrogena’s Instagram feed for their “12 Days of Gifting” promotion. A first for Neutrogena.
Neutrogena.com
Drove traffic to Neutrogena.com and learned a few skincare secrets along the way. These fun, yet educational articles can be found here.
