Neutrogena
Agency: DDB NY
SKINCARE SCIENCE, SIMPLIFIED
CAMPAIGN: FOR PEOPLE WITH SKIN
What’s better than reading skincare claims? Seeing them in action. So we developed kinetic type treatments to help bring the science to life.
RAPID WRINKLE REPAIR RETINOL PRO+
CAMPAIGN: AGING HAS ITS PLUSES
With aging comes so many new possibilities. We developed a social campaign to launch a new retinol serum for people who are iffy about starting retinol.
ULTRA GENTLE REFRESH
SOCIAL CAMPAIGN
With a refreshed look and feel, we brought Neutrogena’s cleanser for all skin types back into the spotlight.
Concepted and executed Neutrogena’s new visual identity across all future print.
Makeup remover singles
CAMPAIGN: YOU NEVER KNOW HOW LIFE UNFOLDS
Showcased relatable use-case scenarios through Youtube pre-roll for Neutrogena’s new travel-size makeup remover wipes.
HYDRO BOOST SCIENCE
CAMPAIGN: NEVER RUN DRY
Tried not to fangirl too hard while directing Kerry Washington’s recording of my script.
Concepted and produced Neutrogena’s Instagram feed for the holiday season.
12 DAYS OF GIFTING
Developed a festive, multi-post collage takeover of Neutrogena’s Instagram feed for their “12 Days of Gifting” promotion. A first for Neutrogena.
Neutrogena.com
Drove traffic to Neutrogena.com and learned a few skincare secrets along the way. These fun, yet educational articles can be found here.
