aveeno

Agency: DDB NY

LAUNCHING THE DAILY MOISTURIZING FACE CREAM

The #1 body care line just did what?? Get everything you love about Aveeno Daily Moisture, now for your face.

I ran Aveeno’s Instagram account with my art director partner, Melody He, from November 2019 to April 2021.

We concepted, shot, and executed our ideas. And we were quick on our feet to respond when plans changed, even in 2020.

Hacked Instagram’s native features for a Positively Radiant social campaign.

Led influencer-focused social campaigns for Aveeno Calm + Restore and Positively Radiant.

Developed a print campaign for products that deliver happier, healthier skin with the power of nature’s ingredients and science.