Aruba tourism authority

Agency: Zeno Group

Awards:

New York Chapter PRSA 2024 Big Apple Award (Marketing Consumer Services)

New York Chapter PRSA 2024 Honorable Mention (Corporate Social Responsibility)

LAUNCHING TAP WATER WORTH THE JOURNEY

CAMPAIGN: PARADISE ON TAP

The most essential item on your packing list? A reusable water bottle.

The goal of this campaign was to boost travel to Aruba, sustainably. While Aruba’s known for its pristine beaches and turquoise waters, not many realize that the tap water found all over the island is both potable and delicious. In fact it’s so good, we invited water sommelier (you heard that right), Martin Reise, to test it out for himself and help us rebrand their crystal-clear tap water with a splashy new name that sounds as refreshing as the drink itself — Paradise on Tap.

ARUBA.COM

We also partnered with local hotels to launch Aruba’s Paradise on Tap, offering visitors the ultimate refresh with deluxe water-inspired packages. Check out our landing page here.